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About Us

Nader & Ebrahim S/O Hassan Co. (NEH) W.L.L. was founded as a business partnership between Mr. Nader Hassan Rajab and Mr. Ebrahim Hassan Al Ameer in 1978, having the focus to trade fresh fruits and vegetables. The company is a dynamic and proactive provider of unique, innovative and top quality products and services that continually delight global markets and stakeholders. NEH emerged to be a leader in a diverse range of activities from trading, leisure, retail, computer solutions, electronics, real estate and many more.

The NEH Group took a calculated move to enter the electronics retail sector when it opened a 5,500 m2 Home Electronics showroom in Isa Town in the year 2005. It complemented the range of products that the Group already distributes through its current retail outlets.

HOME ELECTRONICS is now known to be “The largest electronics hypermarket in Bahrain”. It targets Smart buyers, who most of the time if not always, opt for an all in one. This is the only place in Bahrain where people get to choose from a variety of models and brands out of a complete range of household needs – LCD and Plasma, flat screens and regular televisions, home theatre systems, DVD Players, video recorders, music systems, speakers, amplifiers, cordless telephones, home appliances, white goods, IT gadgets and gizmos, etc. – name it, we have it. All in one store. We have the latest top-class quality products at very reasonable prices.

The inclusion of these products and services was expected to broaden the choice for customers whenever they choose to shop with the NEH Group because Customer satisfaction is the prime USP in entering the electronics retail industry.

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